Haryana Dairy Development Cooperative Federation (HDDCF – “Vita”) provides a reserved quota for ex-servicemen in the allotment of Vita milk booths across the state, following a formal MoU with the Directorate General Resettlement (DGR). This improves self-employment opportunities for veterans and war widows/Veer Naris through the Vita Milk Booth Scheme for exservicemen in Haryana.
Key point: 10% reservation for ex-servicemen in Vita booth allotments in Haryana is publicly reported by reputable news outlets covering the MoU.
Quick Facts
Implementing body: HDDCF (“Vita”) via district Milk Unions
Reservation: Reported 10% quota for Ex-Servicemen (ESM) in Vita booth allotments (per MoU news).
Allotment method: Screening + interview by the Milk Union committee; cash-and-carry supply model.
Where to apply: Vita’s booth application page + your local Milk Union; ESM may also route interest via ZSB/RSB/DGR for quota consideration.
Eligibility (Indicative—verify locally)
The exact eligibility for the Vita Milk booth scheme for exservicemen in Haryana is finalised by HDDCF/Milk Unions and any RSB/ZSB instructions. Commonly referenced criteria for ESM-specific retail/booth schemes include:
- Ex-Serviceman status (ESM) or War Widow/Veer Nari.
- Age & education: Many ESM retail schemes expect age <50–55 and minimum matriculation; character/medical fitness may be considered. (Reference patterns from the Government. ESM retail schemes; confirm locally.)
- Site feasibility: The applicant should own/have access to a suitable location for a Vita booth.
Pro tip: Ask your district Milk Union if ESM documentation (Discharge Book/ESM ID) grants you consideration under the 10% MoU quota during screenings.
Step-by-step: How to apply
- Check local demand & site feasibility
– Ensure your spot has footfall, parking, and morning/evening milk demand. - Prepare documents (see checklist below).
- Submit the Vita booth application
– Use the Vita Booth Registration page or the “Application for opening of Vita Milk Booth” form; then submit to your district Milk Union as instructed. - Flag your ESM status
– If you are ESM/Veer Nari, notify the Milk Union and your Zila Sainik Board (ZSB) to be considered under the 10% reservation MoU. - Screening & interview
– Applications are screened by a Union-level committee (Chairman/CEO/Marketing In-charge + Federation nominee). - Issue of Letter of Intent (LoI) & formalities
– On selection, you’ll complete undertakings/agreements; cash-and-carry supply is standard. - Fit-out & go-live
– Booth structure/civil/electricity typically at allottee’s cost; Milk Union may prescribe branding (Vita glow-sign etc.).
Costs & deposits (what to expect)
- Cash-and-carry operations (you pay upfront for stock).
- Set-up expenses: Structure, electricity, civil work, and signage—usually borne by the allottee; branding/format in accordance with Union guidelines.
- Security/deposit: Public sources vary:
- Some ESM write-ups mention a ₹50,000 refundable security (illustrative).
- A later ESM newsletter notes a ₹2,50,000 deposit plus approx. ₹1,80,000 for equipment, with ~5% margin assumptions—illustrative figures; verify with your Milk Union as these can change by location/model.
Always confirm the latest deposit and capex with your district Milk Union, as terms can be updated and differ by site.
Earnings Potential
Margins on dairy products are typically slim but steady; public materials indicate around 5% on some products. Actual earnings depend on location, throughput, product mix (curd, paneer, ghee, beverages), and hours.
Required documents (typical)
These are the requisite documents necessary to be eligible for a Vita Milk booth scheme for ex-servicemen in Haryana.
- ESM proof: Discharge Book / ESM Identity Card; for Veer Nari: relevant certificate(s).
- KYC: Aadhaar, PAN, and recent photos.
- Address/site papers: Ownership/lease, NOC if applicable.
- Undertakings/affidavits as per Milk Union format.
- Application forms: Download the “Application for opening of Vita Milk Booth” from Vita’s official forms page (please carry a printed copy if submitting offline).
Rules you should know
- Interview-based allotment by the Milk Union committee.
- Performance review: Unions may set sales targets and review them quarterly; persistent underperformance can lead to cancellation.
- Permissible items only: Penalties (and even cancellation) if non-permitted products are sold.
Where to apply / useful links
- Vita Booth Registration (online info): screening, cash-and-carry, site feasibility notes.
- Vita official forms (download the booth application): vitaindia.org.in
- MoU news on ESM reservation: The Tribune & UNI coverage of 10% quota for ESM in Vita booth allotments.
- Sainik & Ardh Sainik Welfare, Haryana (ZSB/RSB contacts): for local ESM facilitation and letters. sainikwelfareharyana.gov.in
Checklist for ex-servicemen applicants
- Shortlist a high-footfall site (morning/evening demand).
- Gather ESM/KYC/site documents and affidavits.
- Apply to your district Milk Union and flag ESM status.
- Attend the interview and complete training if selected.
- Arrange funds for deposit, fit-out, and initial inventory.
- Comply with operating guidelines and meet sales/performance benchmarks.
Frequently Asked Questions
1) Is there really a reserved quota for ESM?
Yes. Reputed outlets reported an MoU between DGR and HDDCF (Vita) providing a 10% quota to ex-servicemen for Vita booth allotments in Haryana. Always confirm its current implementation with your district Milk Union.
2) Can war widows/Veer Naris apply?
War widows/Veer Naris are often covered in ESM resettlement initiatives; confirm active openings and documentation with your ZSB and the Milk Union. (Newsletters also mention reservations for war widows.)
3) Do I need to own the shop space?
Vita notes that the applicant should own/have a feasible location; specifics can vary by Union/site (government/institution sites vs. private sites).
4) What are the typical costs?
Expect a cash-and-carry purchase of stock and setup at your cost (including structure, electricity, and signage). Deposits vary by model/site and over time—please confirm the latest information with your Milk Union.
5) How long does allotment take?
Timelines vary by vacancy, site readiness, and Union schedules (screening, interview, and fit-out). Ask your Milk Union for their current cycle.
Conclusion
The Vita milk booth scheme provides a valuable livelihood opportunity for ex‑servicemen in Haryana. It reserves 10% of the booths specifically for ex-servicemen, requires a refundable security deposit of ₹50,000, and offers training and support to help veterans operate dairy retail outlets. Applicants must meet strict eligibility criteria, including being under 55 years of age, having at least 15 years of service, and possessing good character.
They apply through the Directorate Resettlement Zone West, Chandimandir, providing documents such as the discharge book, PPO and identification cards. Booths are allotted for five years (renewable), operate on a cash‑and‑carry basis and may be set up on government land or the applicant’s own premises. As of July 2025, seven ex‑servicemen are running Vita booths, with additional applicants on the waiting list
